Ethos

When you’re dedicated to your work, you need guiding principles—something that you can look to to evaluate whether the work you’ve done has been successful or not. For me, the determining factors on whether or not I deem a project a success are its quality, accessibility, and excellence.

Quality

The Internet permeates so many aspects of our daily lives now, which means that people spend a lot of time interacting with web sites or web applications. Given that type of reach, these sites and applications have the ability to significantly impact a person’s day-to-day life. I believe that creating great web sites and great experiences has the ability to bring delight to the user and improve their daily quality of life in a real way.

Accessibility

When people talk about accessibility, in terms of web sites or web applications, they’re usually talking about the WCAG or Section 508. I, however, believe accessibility is about making information and content available to all users in the context they want to access it—whether it’s on their phones, televisions, desktops, using JavaScript, not using JavaScript, or using their favorite desktop browser (even if that browser is IE6). A person should have access to information and content regardless of their specific concerns, whether their concerns are physical (such as disabilities) or technological (such as browsing the web without JavaScript). I build web sites for people, and I want as many people as possible to be able to use them.

Excellence

My outlook on the role of the Internet plays in our lives lead me to be extremely passionate about the work I do. I feel a high level of perosnal responsibility to do my best for each project I work on. I demand excellence of myself and those I work with. The goal of every project should be to exceed the expectations of everyone involved—the users, the client, and the creators.